How I Amplitude: Inside look at our adoption journey at Klarna
Most analytics tools collect dust after the first month. Here's how we made Amplitude drive results across these teams at Klarna:
Product & UX
A/B testing our wishlist experience ended debates and drove conversion. Testing > opinions.
Marketing
Personalized email campaigns + automated performance reports = higher engagement without the manual work.
Analytics
We focused on churn reduction and identified the metrics that actually predict growth. No more vanity metrics.
Customer Support
Mapping pain points in the user journey showed us exactly what to fix first. Support tickets dropped immediately.
Engineering
Real-time monitoring meant catching issues before customers found them. Proactive > reactive.
Who This Is For
Those of us who dream of the day where more teams are relying on data, experimentation, and the scientific method (and an end to decisions made off of assumptions and shiny object syndrome).