Fireside Chat with Rory Sutherland

​Join us at Trinity Business School for an exclusive interview with Rory Sutherland, Vice Chairman of Ogilvy and one of the most disruptive thinkers in modern marketing and behavioural economics. Rory is renowned for co-founding Ogilvy's behavioural science practice, where his insights into consumer behaviour have revolutionized how businesses and industries approach decision-making. By identifying hidden, often overlooked opportunities-small contextual tweaks that can yield massive results-Rory has helped companies transform their strategies. Beyond marketing, Rory's ideas challenge conventional economic thinking by exploring how human psychology affects decision- making. He argues that many of our decisions, from consumer purchases to investments, are driven by irrational factors often overlooked by traditional economics. By focusing on unseen variables and adopting creative, unconventional perspectives, Rory demonstrates how we can make more informed, impactful decisions. This is especially relevant in finance and investments, where behavioural insights can reveal unseen risks or opportunities, leading to smarter strategies. Rory's influence extends far beyond the marketing world. As a TED Global speaker, he has captivated audiences around the world with his thought-provoking insights on human behaviour, innovation, and decision- making. His TED Talks have been viewed by millions, solidifying his status as a leading voice on how behavioural science can reshape industries and challenge conventional wisdom. Additionally, his viral presence on TikTok, where his ideas have garnered millions of views, highlights his ability to reach a wide, global audience with his forward-thinking perspectives on economics, marketing, and decision-making. Don't miss this opportunity to hear from one of the most visionary and creative minds of our time!