Swiss Sales Trophy 2025
Switzerland's biggest learning opportunity for Sales reps and commercial founders.
During the Swiss Sales Trophy, you will face 3 different challenges. They are designed to test different skills and evaluate your strengths and weaknesses.
Why join?
There are 5 good reasons to join: learn, grow, connect, shine, win.
What's included?
Participation in the Qualification round
Opportunity to participate in three skills clinics
Cold Calling - How to book meetings like a PRO
Discovery - What questions to ask to unlock real value
Negotiation - Close bigger deals with ease
Optional: Create a profile showcasing your skills to future employers.
Optional: Connect with other participants and find the best sales talent.
Meet our Judges
Competition Timeline
0. Product Drop
One week before the competition starts you will get the information about the product that you will be selling throughout the challenge. This will include sales documentation, ICPs, USPs, pain points, value proposition - everything you need to build your case.
1. Qualification
📅 30 minutes, between 20.-25.10, remote
The first challenge of the competition is a cold call against an AI agent. You will get two tries to book a meeting with one of our judges.
2. Semi-final
📅 30 minutes, between 27.-31.10, remote
The best 20 participants will get a 15-minute online meeting with one of our judges. This is the moment for you to do a deep discovery and secure a meeting with the economic buyer.
3. Final
📅 2 hours, on 6.11 at Startup Nights
Five participants will advance to the final stage. You will negotiate with the CEO directly and try to close the best possible deal.
FAQs
Is this competition only for Swiss residents?
No – it's open to anyone who can participate in the remote rounds and travel to Switzerland if they reach the final.Are you up for the challenge?
Can I join if I've never done sales before?
Absolutely. If you're eager to learn and ready to give it a shot, this competition will give you valuable experience.
Do I need to speak Swiss German or French?
No. The competition is in English and open to international participants.
What kind of product will I be selling?
It's a real B2B SaaS product used across Europe. You'll get access to a test account and all key resources. Just wait for the product drop on Oct. 13.
Can I join remotely?
Yes – the first two rounds are fully remote. The final is on-site in Winterthur.
How much time will this take?
Roughly 2 hours for the first stage. Another hour for the second stage. And if you reach the final, you'll be invited to join us on stage at the Startup Nights in Winterthur. This will require another 3-4 hours (including the Champions Dinner 😉)