From FOMO to Belonging: How Gen Z Finds Connection in a Hyperlocal World
Rethinking Engagement Through Real-World Experiences That Actually Matter
Key Takeaways for HR Professionals
By the end of this session, participants will:
Understand the psychology of Gen Z – why FOMO, authenticity, and local discovery shape how they connect.
Learn how to leverage local events to create deeper bonds, especially among hybrid, remote, or early-career employees.
Discover a new engagement toolkit using platforms like Aavo that help bring digital natives into meaningful real-life moments.
Walk away with action-ready ideas for team-building, onboarding, and community engagement rooted in Gen Z values.
Agenda
Welcome & Framing the Gen Z Engagement Challenge
Generational shift: FOMO-driven, experience-first, digital-saturated
Why traditional employee engagement misses the mark
The Power of Hyperlocal Experiences
Micro-events, solo-friendly filters, community pop-ups
What actually gets Gen Z off their screens and into the world
From Individual to Tribe: Creating Belonging
How curated experiences foster real-world social bonding
Examples: turf football, open mics, co-working meetups
Aavo in Action: Building Culture Through Discovery
Live walk-through or case example using Aavo
Q&A