Know Your Customer to Scale Your Climate Tech (Partner Event)
Are you a climate founder frustrated 😤 by the lack of real change in the face of the planetary crisis?
Join our Climate Founders week webinar to understand the attitude - behaviour gap in sustainable consumption and how a deeper understanding of your users can help you create relevant solutions that can scale.
CONTENTS
Psychological barriers to climate action
Methods to understand your users (Including hands-on activities and templates)
User/buyer Persona
Buyer journey mapping
Other research methods
Q&A
KEY TAKE AWAYS
Understand the barriers to sustainable consumption and ways to overcome them.
Learn how efficient user research and product/ value proposition design methods can help you
Unveil how important is the sustainability criteria in target audience reason to buy
Design products and value propositions to rapidly get to product/market fit or scale.
Derisk your product roadmap through user-centered design and user testing
SPEAKERS
Florenca Fantinel (Regenerative design lead), Joe Collingwood (Lead UX) and Marie Geneste (Marketing expert) from The C Collective, a purpose-driven consultancy helping people and planet-friendly entrepreneurs scale their innovations through people and planet-centered design and marketing.
More information at theccollective.com
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By registering for this event, you agree to share your registration information with the organisers of Climate Founders Week.