Moving to Google Analytics 4 for B2B SaaS companies

​Google Analytics was already confusing for a lot of people.

​And great news: if you were confused about how it worked, you're going to love GA4... because it's a whole new paradigm

​Thanks Google. Amiright?!?

​But here's the thing: just like you only need to think about a couple of reports and views of the current Google Analytics, for B2B SaaS marketing – you only need to know a few key things about GA4.

​In this session, we'll walk you through

• ​Understanding the impact of GA4 in B2B SaaS marketing

• ​Configuring GA4 for your specific needs (remember: you don't need everything!)

• ​Analysing and reporting in GA4

​By the end of the session you'll be feeling a lot more confident about how this change is really going to impact you day-to-day.

​So join Marc "you already know me from our other masterclasses" Thomas and Brandon Coward (Director, Paid Media at PBS) for a guided implementation plan of GA4 for B2B SaaS