Longaxis 2025: DTC, Retention, and AI Conference
UPDATE: Know Before You Go
Upon arrival, please ring the doorbell of the double doors. The Ludlow House reception team will allow access and ask for your name on entry. Please provide your first and last name, event name (Longaxis) and their team will send you to the 4th floor via the elevator where the event begins in Pen Yen.
We’ll keep you fueled all day with snacks and juices at 10 AM, a full-service lunch at noon, and heavy appetizers at 5:15 PM. Gluten-free, vegetarian, and dairy-free options will all be available.
Dress is smart casual. Ludlow House keeps it cool, comfortable, and suit-free.
Need help? Our event staff and Backstroke team members are easy to spot in bright red 'Longaxis' lifeguard hoodies.
Date: April 24
Time: 10 AM - 6 PM ET
Venue: Ludlow House
Address: 139 Ludlow Street, New York, NY 10002
Weather: Sunny & 70 ☀️ (Perfect field trip weather)
Check-in Opens: 10 AM (Pen Yen)
Late Check-in: 11 AM (Velvet)
Opening Keynote: 11 AM
(Pen Yen, located on the fourth floor, and Velvet, located on the third)
Wifi Name: Soho House
Password: houseseven
Ludlow House does not have a garage or valet, but Essex Street Parking (109 Essex St) and Ludlow Parking (169 Ludlow Street) are very close by.
What to Expect
Join Backstroke and 100 CRM, Retention, and Lifecycle leaders for Longaxis, a one-day event bringing together the best DTC people and brands to explore REAL and PRACTICAL applications of Generative AI within the broader Klaviyo, Attentive, and Shopify Plus ecosystem. This is your chance to go beyond the "You should be using AI" lectures and really get into the weeds with peers and friends. We want you to leave feeling inspired, refreshed, and with a little bit of that "I want to run through a brick wall" feeling.
And if you know anything about Backstroke, you know we are a little... well... different. So don't expect this to be your regular old boring corporate conference. We'll be dropping in all kinds of fun surprises like Olympic swimmers, magic tricks, wellness activities, personal styling, and who knows what else??
This event will challenge you to think bigger and push the boundaries of what’s possible—not only in marketing but in your own professional journey.
Highlights Include
— Keynote Speakers: Hear from brands and peers, industry leaders, and maybe a special guest or two 🤫
— Interactive Sessions & Roundtables: Explore the intersection of AI and marketing in small group discussions with people in similar roles at similar brands.
— Actually Good Networking Opportunities: Leave with some new contacts, whether that be your next key hire, a friend/mentor, or someone who's just plain eager to help. Everyone will be in the Klaviyo, Attentive, or Shopify Plus orbit and be responsible for Retention or a function of Retention.
— Surprising Activations: We want Longaxis to feel a little like a field trip. Remember the feeling of showing up to school and getting right back on the bus? Remember the excitement of buzzing around the Planetarium or the Zoo? You are going to learn things. Many things! And you're also going to have a lot of fun. In fact, take caution returning to work on Friday... you might be feeling a little blue that it's all over.
Why Attend?
— Stay ahead of the curve with insights into the present and future of Generative AI marketing.
— Discover practical strategies and ideas you can bring back to your business.
— Network with industry peers and trailblazers in an intimate, high-impact setting.
— Great food, plenty of coffee, stiff drinks (and not stiff drinks!), cozy venue, warm and welcoming atmosphere, giveaways, special guests, and more!
Tickets
Longaxis is proud to offer affordable tickets for brands and a very limited amount of tickets for innovative software or services providers.
— Retailers & Consumer Brands: FREE
— Media & Investors: $499
— Limited Vendors: $3499
All tickets are by private invite or application only. Once your application is approved, you will receive a calendar hold and you'll be opted-in to future event communications like event logistics, timely changes, speaker additions, etc.
Space is limited—secure your spot today and be the first to experience this inaugural event.