​Connect. Discover. Grow.

​Our past events helped connect Korean brands with international buyers, leading to valuable partnerships. While there was room to grow, we learned from those experiences and are now making business matching even better.

​What is K-Style Expo?

​K-Style Expo: Spring 2025 is a fully virtual event designed to connect Korean brands with global buyers, influencers, and retailers across three key sectors: Beauty, F&B, and K-Content/Entertainment.

​A New Focus: Tech-Enhanced K-Products

​To stand out from other similar expos, K-Style Expo: Spring 2025 is evolving into a future-focused event that merges Korean brands with cutting-edge tech solutions.

​This year, we are focusing on tech-enhanced products and services, showcasing innovations in:
✅ K-Beauty – tech-enhanced skincare, smart beauty devices, and biotech cosmetics
✅ F&B – Tech-enhanced food and beverage solutions for modern consumers
✅ K-Content/Entertainment – Digital content, tech-enhanced entertainment, and interactive experiences

​By curating Korean brands that incorporate cutting-edge technology, digital solutions, and smart technology, we aim to create a distinctive platform that attracts global buyers seeking the next evolution in beauty innovation.

​Attendees can explore cutting-edge products, engage in virtual business matchmaking, and participate in live demonstrations and expert-led discussions. With a strong emphasis on business connections and market expansion, K-Style Expo provides a future-forward platform for discovering the next big trends in Korea’s leading industries.

​The Expo Agenda

​15.00 - 15.10: Opening and Introduction by MC
15.10 - 15.30: Seminar Session/Expert-Led Discussion
15.30 - 15.40: Media and sponsors introduction
15.40 - 17.00: one-on-one business matching
17.00 - 17.05: Closing and photo session

​The Speakers

​

​Seung Charlie Kim is the CEO and Founder of Shukran Korea Inc., bridging trade and innovation between Korea and the Middle East. With expertise in AI-driven solutions, he leads platform development and strategic partnerships. In 2023, he shared insights on AI and global business at the Catholic University of Korea.

​Seung Charlie Kim will discuss how technology innovation is transforming the beauty and F&B industries in Korea and globally.

​Han-Jong Lee is a seasoned entrepreneur and media strategist with over 14 years of expertise in mobile content, digital platforms, and the creator economy. As a key figure at Lunar X, he specializes in IP investment, content production, and cross-border business development, helping scale Korean tech startups and digital media ventures globally. With a Master’s in Filmmaking from the London Film School, he has a strong background in storytelling and OTT production, including Amazon Prime’s Korean Vibes.

​Hanjong Lee will discuss how technology innovation is reshaping the Korean entertainment industry.

​Event Organizer: beSUCCESS Media Group

​beSUCCESS Media Group is a leading startup-focused media platform that not only provides global exposure but also facilitates business matching events, connecting startups from various industries with government agencies and investors to help them enter international markets. 🌍✨

​Milestones Achieved Through beSUCCESS Events

​As the host of beLAUNCH and beGLOBAL, South Korea’s first privately-led startup conferences, beSUCCESS has successfully:

​✅ Secured direct and indirect investments totaling KRW 40 billion 💰
✅ Supported over 3,000 startups 🚀
✅ Attracted 100+ global investors 🌐
✅ Connected Korean companies with investors from 20+ countries 🇰🇷

​Why Join?

​For Buyers:

• ​Discover Top Korean Brands – Explore the latest Korean Beauty, F&B, and Content/Entertainment products.

• ​Observe Before You Buy – Experience live demonstrations of the products before making business decisions.

• ​Meet the Right Brands – Get matched with Korean brands that fit your needs through pre-arranged meetings.

• ​Stay Ahead of Trends – Learn about the latest Korean products trends and market insights.

​For Korean Brands & Sellers:

• ​Meet International Buyers – Connect with retailers, distributors, and business partners worldwide.

• ​Showcase Your Products – Let buyers see and experience your products to boost confidence in your brand.

• ​Expand Your Business – Open new opportunities in global markets with potential long-term partnerships.

​At K-Style Expo: Spring 2025, we are focused on quality business connections and making it easier for buyers and sellers to find the right partners. With our emphasis on AI and tech-driven Korean products, this event will redefine industry standards and drive the future of beauty innovation. Join us and take your business global!

​🌟 K-뷰티 글로벌 진출의 기회! 2025 봄 K-Style엑스포에 참여하세요! 🌟

​이번 3회차에서는 한국 뷰티 기업(기초, 색조, 뷰티 기기 등)의 성공적인 글로벌 진출을 지원하기 위해 해외 바이어 매칭 행사를 진행합니다! ✨

​특히, 해외 전시장을 직접 방문할 필요 없이 온라인에서 바이어를 만나 비즈니스 미팅을 할 수 있는 기회입니다! 💻🤝

​많은 관심과 참여 부탁드립니다! 🙌

​행사 주최자: 비석세스 미디어 그룹

​비석세스 미디어 그룹은 스타트업 전문 미디어 매체로, 글로벌 홍보뿐만 아니라 다양한 산업의 스타트업이 글로벌 시장에 진출할 수 있도록 정부 기관 및 직접 투자자와의 바이어 매칭 행사를 운영해왔습니다. 🌍✨

​비석세스가 주최한 한국 최초 민간 주도 스타트업 컨퍼런스인 비론치(beLAUNCH)와 비글로벌(beGLOBAL)을 통해 다음과 같은 성과를 이뤘습니다:

• ​직간접적 투자유치: 400여 억원 💰

• ​스타트업: 3,000여 개사 🚀

• ​글로벌 투자자: 총 100여명 🌐

• ​한국 기업 투자 목적 참석 국가: 총 20여개국 🇰🇷

​행사 소개

​이전 2024 가을, 겨울 엑스포에서는 주요 비즈니스 미팅을 성공적으로 진행하여 유망한 파트너십을 이끌어냈습니다. 참여 기업에는 Nesh(한국), Onnuri(한국), Beauty and Skincare(호주), BEAUTINDIA | Beauty Storm Marketing(private) Ltd(인도), SKINLUV(인도) 등이 함께하여 해외 바이어들에게 자사의 제품을 소개하고 비즈니스 미팅을 진행했습니다.

​이번 2025년 봄 행사는 한국 뷰티 기업과 해외 바이어 매칭을 주제로, 비석세스가 잘하는 한국 기업의 질 높은, 효과적이며 성공적인 해외 진출을 지원하는 것을 목표로 개최됩니다. 🌟

​한국 뷰티 기업은 이 행사를 통해 글로벌 진출에 한 단계 더 다가갈 수 있습니다:

• ​해외 바이어 미팅 – 전 세계의 소매업체, 유통업체 및 비즈니스 파트너와 연결됩니다. 🤝

• ​제품 전시 – 제품을 소개할 뿐만 아니라, 바이어들에게 테스트할 기회를 제공합니다. 🛍️

• ​비즈니스 확장 – 잠재적인 장기 파트너십을 통해 글로벌 시장에서 새로운 기회를 열어보세요. 🌏

​또 다른 K-뷰티 파워를 선보일 성장 잠재력을 지닌 한국 뷰티 기업의 참여를 기다립니다! 🎉

행사 관련 궁금한 점은 kstyleexpo@besuccess.com 으로 문의 바랍니다.