Bootstrapping Your PR Strategy with Kosi Harris, Founder of Kosi Harris PR
In the wake of global changes and shifting landscapes, entrepreneurs find themselves under increasing pressure to connect with the media and generate publicity that resonates with the current climate. Navigating the complexities of media outreach can be challenging, especially as we adapt to a post-pandemic world.
However, with a well-crafted Public Relations plan, your small business can not only weather the changes but also thrive by effectively reaching and engaging your community.
In this session, you'll learn:
Ways to promote your brand with or without an agency
What should you look for if you do choose to hire an agency or independent publicist
How to set realistic publicity goals in 3-6 month increments
How to write a press release
How to create and execute a successful public relations strategy
How to look for leads via social media without violating a writer's boundaries
Determining the Appropriate Timing for Pitches in the Aftermath of a Significant Current Event
The best ways to nurture relationships with writers and publications after a story is published -How to collaborate with local influencers to gain publicity
ABOUT YOUR HOST
Kosi Harris has been a public relations specialist for the past 15 years, working for agencies such as Trent & Company, Gild Creative Group, Wethos and Percepture. Specializing in non-profit, consumer products, and hospitality clients, including EveryLibrary, Time Warner Center, American Heart Association, Easter Seals, Blossom + Stone, Peru Tourism, Impacct Brooklyn, Ovia Health, Grand Canyon Railway, Charriol Jewelry, Tourette Association of America, Besame Cosmetics, ImageNation, Bird + Stone Jewelry, Jordandene, and Reebok Watches.
She has become adept at amplifying the voices of brands and maximizing client visibility through key relationships with press, media, and prominent influencers such as Harper’s Bazaar, Fatherly, Thrive Global, USA Today, Forbes, People Magazine, Buzzfeed, NY Times, Today Show, and Yahoo Finance.
Kosi holds a BA in Advertising & Marketing Communications from The Fashion Institute of Technology. In 2017, she received her MA in New Media and Public Relations At Southern New Hampshire University. She has been featured in Business Insider, Thrive Global, Bustle, Culturess, and Authority Magazine. Kosi currently resides in Brooklyn, NY, and is a self-proclaimed geek.