Building Sticky Products in Health & Wellness: The Habuild Framework
About the Webinar
What does it really take to build something that users don’t just try, but keep coming back to, day after day? Especially in a space as emotionally and behaviorally complex as health and wellness?
Join us for a candid, behind-the-scenes conversation with Saurabh Bothra, Founder and CEO of Habuild, a rising health and wellness platform that has quietly built a loyal base of 7+ million users by designing for habit, not just hype.
From WhatsApp-led delivery and user engagement to psychological insights, gamification, and habit-forming product design, this session dives deep into how Habuild creates consistency, motivation, and behavior change at scale—building not just a product, but a powerful, life-shaping system that delivers real results.
About the Speaker:
Saurabh is an entrepreneur, educator, and product strategist who specializes in creating engaging learning and wellness experiences. As CEO of Habitat Learn India and Skills Cafe, he brings over 15 years of experience in behavior design, habit formation, and learning innovation.
An alumnus of Stanford GSB, Saurabh successfully scaled a WhatsApp-first wellness product tailored for the Indian diaspora—leveraging behavioral science and platform-native engagement to create lasting impact. He has delivered programs for IITs, ISB, BITS Pilani, and global organizations, and is known for his practical, energizing, and insight-rich sessions.
🔍 What You’ll Learn:
The origin story of Habuild and how the product evolved.
How Habuild drives habit formation and daily engagement.
The behavioral frameworks and psychological insights behind user stickiness.
Habuild’s delivery channels & engagement secrets
How content, community, and culture fuel consistency.
The team structure and design principles powering fast, thoughtful product iteration.
Who Should Attend:
Product Founders, Product Managers, Product Owners, Product Leaders, and Marketing and Community Managers - especially from early- to mid-stage startups in health, wellness, edtech, or any behavior-sensitive space.
Why Attend?
This is not your average product playbook session.
Expect a raw, tactical, and deeply honest conversation packed with real-world learnings you can apply immediately, whether you’re building a meditation app, a fitness tracker, or any product where user consistency is key.
Add ons: A digital certificate of participation if you attend the webinar + 10 minute free yoga session with Saurabh Bothra + A pdf and a one page cheat sheet of the webinar.