Build A User Research Strategy That Actually Works
"Great user research doesn’t just uncover insights — it drives action."
Led by Rory Horne — Ex-Google, Meta, and startup whisperer — this Rare Masterclass is your chance to cut through the noise and learn how to actually use research to move your product forward. We’re not here for buzzwords or bloated decks — just hands-on support, smart frameworks, and real clarity on what your users need and how to find it. Whether you’re iterating fast or just getting started, this session will give you a research strategy you’ll want to stick to.
Why This Matters — and Who It’s For
In today’s product landscape, assumptions are expensive. Building something that truly solves real problems starts with understanding your users — but too often, research feels out of reach or gets deprioritized. This masterclass is designed to fix that.
If you're a founder, PM, designer, marketer, or part of a startup or scale-up team who wants to make better decisions based on real user insight — this is for you. No prior research experience needed. Just bring your product (or idea) and your questions.
What You’ll Learn
How to design a lightweight, focused research strategy aligned to your business goals
The right amount of research to do — and how to avoid over- or under-investing
When to use research throughout your product lifecycle
How to confidently pick the right method for the right question
A practical framework for turning findings into decisions
You’ll leave with:
A tailored, actionable research strategy for your product or team
A toolkit of effective, no-nonsense research techniques
The confidence to embed research into your roadmap and decision-making.
Meet Rory Horne
Rory Horne is a leading user researcher and product thinker with 10+ years of experience driving research-led growth at companies like Google, Meta, and several high-growth fintech startups. He's worked across products used by millions — and knows how to cut through the noise to uncover what really matters.
Rory’s strength lies in helping early- and growth-stage teams build lean, effective research processes that spark real impact. He’s led strategy workshops for founders, mentored PMs on turning insight into action, and brings a calm, thoughtful approach that’s helped dozens of teams move forward with clarity and confidence.
Features at the event
👶 Free Childcare Services by Em & Drew
🧠 Quiet Room
✅ Safety Reporting Tool by Safespace Plus.
Schedule for the Day
09:30 – 10:00 | Arrivals & Networking
Ease into the morning with coffee and conversations.
10:00 – 10:30 | Intro to User Research
What research is (and isn’t), and how it fits into product strategy.
10:30 – 11:30 | Session 1: The Right Amount of Research
How much is enough? Learn to scope research that delivers.
11:30 – 12:30 | Lunch Break
Refuel and connect with your peers.
12:30 – 13:30 | Session 2: The Right Time for Research
Where research adds the most value in your product lifecycle.
13:30 – 14:30 | Session 3: The Right Methods
Choose the right tools — interviews, surveys, usability testing and more.
14:30 – 14:45 | Tea Break
14:45 – 15:30 | Bringing It All Together
Finalise your strategy, peer review, and next steps.
👉 Spots are limited—sign up now.
By joining the event, you’re allowing us to capture and share some of the great moments! Photos and videos taken may be used later to showcase our community and for marketing, helping us make future events even better.
Refund policy: No refund policy, please email us if you're unable to attend the event.
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What to sponsor the event and get exposure with hundreds of businesses? Please email fraya@rarefounders.com
A Huge Thanks to our Partners!
Childcare Partner
Em & Drew will provide on-site pop-up childcare services during our event for free, creating inclusive environments where parents can focus and participate without the challenges of coordinating childcare. Their services offer a safe, nurturing space for children, allowing parents to engage, network, and thrive.
Safety Partner
Safespace Plus will help foster an environment of safety and empowerment with our Code of Conduct & incident reporting system, giving our attendees a secure platform to voice any concerns and ensuring that everyone feels heard and valued.
Venue Partner
Runway East is a dynamic venue partner offering a variety of flexible event spaces across London and Bristol, ideal for meetings, workshops, and networking events. Their locations feature modern amenities such as AV equipment, high-speed Wi-Fi, and on-site support, ensuring a seamless experience for hosts and attendees alike. Trusted by companies like Airbnb, Unilever, and Tech Nation, Runway East provides vibrant, well-connected spaces that foster creativity and collaboration.