The know-how workshop: PR & Storytelling Secrets (Session 2)
Discover how to craft your brand storytelling and PR strategy that outlines your objectives, audience, and business goals.
About this Workshop
Meet with your peers, fellow MaRS ventures and The Agency Communications Inc.
This interactive workshop will focus on how to continuously improve your brand storytelling by building authenticity and staying consistent in communications when presenting to different audiences. From creating meaningful connections with your customers to how and when to edit your elevator pitch, the takeaways would be invaluable!
Session 2 Agenda:
12:00 pm: Review of Session 1
12:10 pm: MaRS Founders who have been there and done that
12:20 pm: Building Authenticity
12:30 pm: The Importance of Consistency
12:40 pm: Creating Connections
12:50 pm: Editing your Elevator Pitch
01:15 pm: Brainstorm & Questions
Who should attend
Founders and marketing/PR professionals of early-stage start-ups that are leading execution strategies and want to accelerate their brand storytelling/PR efforts in 2023.
Max 20 attendees (RSVP)
About the speaker
Arleigh Vasconcellos, Managing Director, The Agency Communications Inc.
As the founder and Managing Director of The Agency, Arleigh has 20+ years of experience in strategic communications and honed her skills working for global companies. For the past 13 years she has been supporting the innovation and technology sector, helping brands tell their stories and execute strategic PR and marketing campaigns.
Over the course of her career, she has worked with brands and companies like Virgin Holidays, World Travel Market, Tourism Whistler, Whistler Blackcomb, Platform Calgary, NACO Canada, PwC, Spiritleaf, Surerx, Symend, Alberta Innovates, ECO Canada and many more. Her focus is to create first-rate outcomes for innovators, delivering strategic communications, PR and marketing, as well as crisis comms counsel.