Mastering Content Marketing and Scaling with AI

​This workshop will guide you through everything from crafting or enhancing your content marketing strategy to using AI to scale for success. We’ll cover identifying key objectives, establishing a solid content marketing foundation, and developing a robust strategy aligned with your goals. We’ll introduce AI solutions at each stage to streamline and optimize the process.

​Designed to be industry-agnostic, this workshop is ideal for small in-house marketing teams, freelancers, and consultants managing content strategies for their clients.

​MEET YOUR PRESENTERS

​Adamma Ihemeson is a marketing leader focused on making AI marketing accessible for startups and nonprofits. Since discovering AI through Jasper AI, she’s developed over 30 custom prompts, built low-code AI marketing engines with tools like MindStudio, and curated AI tools to enhance marketing workflows. With experience in product and growth marketing, Adamma helps small teams integrate AI for scalable growth. Currently enrolled in Colorwave’s TRAC program and pursuing certification with MindStudio, she continues to expand her expertise in AI marketing.

Sierra Dowd is a T-shaped marketer and strategic communications expert with over 15 years of experience in AI, sustainable tech, entertainment, and luxury goods. Specializing in multi-channel strategies, she has worked with brands like Nike, L'Oréal, Marrow Fine, and Beautycon. Beyond marketing, Sierra is committed to human rights, founding 98society to support sexual assault prevention and co-founding the anti-bullying nonprofit Be More Heroic.

​Her unique blend of marketing and communications expertise and social responsibility defines her approach to brand-building and innovation.