UK: Product Positioning for B2B SaaS, with Craig Brown

​Join us for a focused 90-minute workshop designed specifically for B2B SaaS startups.
Led by OPUS member Craig Brown, this session will dive deep into the essentials of product positioning, helping you craft a unique place for your software in the market. You’ll learn how to differentiate from competitors, pinpoint your ideal customers, and build authority in your niche. Effective positioning not only makes it easier to convert prospects but also accelerates your path to product-market fit.

​What You’ll Learn:

• ​How to craft a unique and compelling product position in a crowded market.

• ​Techniques for identifying and differentiating from competitors.

• ​Strategies for pinpointing and connecting with your ideal customer.

• ​How to build authority in your niche and accelerate growth.

• ​Why strong product positioning is key to achieving product-market fit.

​Who Should Attend:

• ​B2B SaaS startup founders and leaders.

• ​Product managers looking to refine their product’s positioning.

• ​Marketing and growth teams seeking to improve customer acquisition and retention.

• ​Entrepreneurs ready to scale their product and reach the right audience.

​Ready to position your product for success?
Save your spot now — limited spaces available!