How Donors Choose Where to Invest?

​Why do some proposals get funded while others don’t?
Let’s unpack how donors really think.

​What’s the session about?

​Go behind the scenes to understand:

• ​What drives CSR teams, philanthropists, and social investors to give

• ​What they look for in an NGO - leadership, clarity, accountability

• ​What makes a pitch stand out (and what gets it rejected)

• ​How they view restricted vs. unrestricted funding

• ​What happens from evaluation to final approval

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​Speakers:

​Gayatri Nair Lobo
CEO, Educate Girls | ex-CEO, A.T.E. Chandra Foundation
25+ years in the sector - sharing what makes NGOs fundable and how to build long-term donor trust.

​Surendran M Krishnan
Manager - CSR & ESG at CGI India
With 15+ years of experience, Surendran leads CGI’s CSR and ESG programs across India. He brings a corporate lens to outcome-based funding, proposal evaluation, and what big companies really look for in NGO partners.

​Charu Mishra
CEO, AMRTM (Dholakia Foundation)
Leads large-scale sustainability and water conservation efforts - with deep insights on building cross-sector funding alliances.

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