Engaging the Seven Segments: An introduction to using More In Common segmentation in campaigning

​Are you a Civic Pragmatist trying to engage Loyal National voters? Or are you a Disengaged Traditionalist frustrated by Progressive Activists? Understanding different segments’ values and learning why people think the way they do can bring different people together. How can your campaigns benefit from understanding public values and psychological segmentation? What messaging can bridge the gaps between different groups?

​Join Charlotte Butterick, Programmes and Partnerships Manager at More In Common for an introduction to their segments and advice on how you can use them practically to reach more people in your campaigns!