Kinect Capital Essentials Event: The Branding Masterclass

​Join Kinect Capital's event series called, "Essentials." Essentials allow the Kinect Capital community to learn from successful entrepreneurs and business professionals.

This month we are fortunate to feature Deb Gabor. She will be presenting on branding. The full title is, "The Branding Masterclass: Attracting Legions of Irrationally Loyal Fans to Your Brand." Irrational Loyalty is the condition where customers are so bonded to your brand they'd think they were CHEATING on it were they to choose an alternative. Brands that enjoy this condition scale more rapidly and more profitably and spend less on marketing than brands that don't. In fact, recent customer research conducted by Sol Marketing yielded the finding that brands that have irrationally loyal customers make, on average, about 40% more revenue than brands in their category that don't.

Deb is a keynote speaker, bestselling author, agency CEO. She is on a mission to inspire 1 Million Brands to "Create Irrational Loyalty" because better brands mean healthier economies. Healthier economies are better for humans.