The Devil's Advocate: A Workshop Where Behavioral Science Meets Human Connection

​Ready to challenge your assumptions, expand your perspectives and learn how to create impactful, human-centered strategies that drive change?

If you are crafting campaigns, initiatives, or strategies that aren’t giving you the results you were expecting, this workshop is for you!

​Even the best-intentioned messages can fall flat if they don't resonate with your audience. Often, the problem isn’t in your ideas, it’s in how you’re seeing (or not seeing) the people you’re trying to reach.

​During this one-hour workshop, you'll discover how shifting your perspective can unlock breakthrough insights about your audience. Insights that can help you create strategies that aren't just entertaining or engaging but that actually get people to act - whether you're rallying donors, inspiring buyers, engaging teams, or mobilizing communities.

​How one short workshop can leave a lasting impact...

​In just 60 minutes, "Devil’s Advocate" will challenge the way you think about your audience and how you connect with them. Through a proven behavioral science framework, you'll uncover potential blindspots in your current approach and gain eye-opening insights into what truly motivates your audience. This isn't about learning new marketing tactics – it's about reimagining how you connect with the people you serve.