The Devil's Advocate: A Workshop Where Behavioral Science Meets Human Connection
Ready to challenge your assumptions, expand your perspectives and learn how to create impactful, human-centered strategies that drive change?
If you are crafting campaigns, initiatives, or strategies that aren’t giving you the results you were expecting, this workshop is for you!
Even the best-intentioned messages can fall flat if they don't resonate with your audience.
Companies often don't understand what is really stopping their audience from taking action.
The result is a campaign that is creative and even engaging but doesn't move the needle.
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How can this workshop help?
During this one-hour workshop, you'll discover how shifting your perspective can unlock breakthrough insights about your audience. Insights that can help you create strategies that aren't just entertaining or engaging but that actually get people to act - whether you're rallying donors, inspiring buyers, engaging teams, or mobilizing communities.
How one short workshop can leave a lasting impact...
In just 60 minutes, "Devil’s Advocate" will challenge the way you think about your audience and how you connect with them. Through a proven behavioral science framework, you'll uncover potential blindspots in your current approach and gain eye-opening insights into what truly motivates your audience. This isn't about learning new marketing tactics – it's about reimagining how you connect with the people you serve.
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Who is this workshop for?
👏🏾 𝗣𝘂𝗿𝗽𝗼𝘀𝗲–𝗗𝗿𝗶𝘃𝗲𝗻, 𝗜𝗺𝗽𝗮𝗰𝘁–𝗙𝗼𝗰𝘂𝘀𝗲𝗱 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 striving to create strategies that provide results.
👏🏾 𝗣𝗲𝗼𝗽𝗹𝗲 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝘀 & 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝗹 𝗖𝗼𝗺𝗺𝘀 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 working to engage and motivate diverse teams.
👏🏾 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝘀 running campaigns that must connect across different cultures, demographics, or mindsets.
👏🏾 𝗔𝗻𝘆𝗼𝗻𝗲 𝗶𝗻 𝗔𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗼𝗿 𝗢𝘂𝘁𝗿𝗲𝗮𝗰𝗵 trying to turn passive interest into real action.
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What will you get out this workshop?
Aha! Moments
Move past assumptions to discover audience's hidden motivations, shedding light on blindspots that might be weakening your impact.
Actionable Insights
Walk away with a practical framework to help you tweak (or rethink) your strategies to make them more effective and impactful.
A Fresh Perspective
Start thinking like your audience to craft messages that connect on a human level, catalyze action and drive results