🥐 Exclusive Breakfast Brief∙ The Human bias effect on pricing & margins in retail 🏷️
🥐 Exclusive Breakfast Brief: The Human Bias Effect on Pricing & Margins in Retail
Brands are navigating one of the most volatile pricing environments in years. From Trump’s tariffs to economic uncertainty and shifting consumer behaviour, external pressures are forcing retailers to rethink pricing—fast.
Yet many still rely on gut feel, basic stock-and-season rules, or backward-looking elasticity averages.
🔻 62% of shoppers now wait for price drops before buying—while brands continue to leak gross profit through over-discounting.
It’s time to move beyond simple-rule pricing.
Join us for an exclusive, invitation-only breakfast to explore how AI-powered pricing is helping retail leaders outsmart uncertainty and maximise margins—even in the face of inflation, tariffs and unpredictable demand.
🎯 What we’ll cover:
Why human instinct in pricing is no match for today’s market complexity
How to pinpoint the exact price sweet spot for each item, based on real-time customer willingness to pay and stock forecasts until the last selling date
Real-life results: +28% gross profit uplift on average on price-changed items for brands using AI-driven pricing
How to factor in external variables—weather, competitor pricing and economic shifts
A framework for replacing panic discounting with strategic precision
👥 Speakers:
Rata Jacquemart, PhD, co-founder of Differs and expert in behavioural prediction
Charlotte Kula-Przezwanski, Partner, Columbus Consulting
📍 Details:
Date: Thursday, 5 June 2025
Time: 8:30–10:30am
Location: The Haymarket Hotel, 1 Suffolk Place, London
Seats: Limited – Invitation only
Join industry peers to explore how the smartest retailers are staying ahead—by making pricing a science, not a guess.
🥐 See you at the breakfast! RSVP below—seats are limited.