🎙 INTERVIEW: How to Build a Sustainable Creative Practice – Lessons from 900+ Sketches with Jono Hey
​** This is a LIVE interview with author Jono Hey about the craft of writing and reality of building a writing career. Attendees will be sent a recording after the interview. **
​How you can sustain a regular creative practice over years? What can writers learn from sketching as a storytelling tool?
​Back in 2013, Jono Hey started a side project, Sketchplanations, a weekly newsletter where complex ideas are explained through simple, visually engaging and bitesize sketches.
​Since then, he’s drawn over 900 sketches, grown a dedicated following, launched a podcast, built a Patreon following, and published his book Big Ideas Little Picture.Â
​Join us for a deep dive into Jono’s creative process—how he generates ideas, refines them, and shares them with the world.
​We'll also explore...
​The origins of Sketchplanations and how it evolved
​How to make complex ideas clear, engaging, and accessible
​The power of iteration, experimentation, and feedback in creative work
​The role of iteration and experimentation in the creative process
​Why sketching is a valuable tool for writers and storytellers
​How Jono has used Patreon and social media to grow an audience
​Whether you’re a writer, artist, or creative looking to build a sustainable, engaging, and impactful practice, this conversation is for you.
​About Jono Hey
​Jono Hey is the author and illustrator of Big Ideas Little Pictures - a collection of the best of Sketchplanations, a more than decade-long project explaining the world one sketch at a time. He’s lived in Europe and the US, working across academia, business, design, product development, entrepreneurship, strategy, and engineering and helping create two successful companies. He holds a Ph.D. from the University of California at Berkeley and a Master's degree in Engineering from the University of Bath. His work brings together this combination of experience to create insightful sketches with a touch of humour. You’ll also find his unique illustrations in Bill Gates’s 2022 book How to Prevent the Next Pandemic. Jono co-hosts Sketchplanations - the Podcast where he and two friends dig into the ideas in the sketches. Find the latest at sketchplanations.com
​Your London Writers' Salon Hosts:
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​Parul Bavishi and Matt Trinetti are the co-founders of the London Writers' Salon, creators of the webby-nominated Writers' Hour daily writing sessions, and hosts of the London Writers' Salon podcast.
​Parul Bavishi has been an editor for over a decade. In addition to running LWS she helps thriller, YA and non-fiction writers level up their craft and get published. She writes and edits for the Story Grid. She has worked as an editor and literary scout at Random House, Quercus & Eccles Fisher. She analyses TV hit shows (Killing Eve, Ozark, Game of Thrones) on the Story Grid Showrunners Podcast.
​Matt Trinetti is a writer, publisher, TEDx speaker, and facilitator. In addition to running LWS, Matt designs programs to help unfulfilled professionals pursue creative work, start businesses, and reinvent their careers. Matt's work has appeared in Quartz, Observer, Creative Mornings, and on his blog GiveLiveExplore.
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