Can marketing be a force for good? A creative industry dialogue
Are you a creative or communication professional who is thoughtful about climate change and is willing to create change in your creative work? If so, keep reading. ⤵
Join fellow communicators and creatives from all backgrounds as we gather digitally to discuss how we can transform our industry into a force for positive change and good in the world.
Be inspired to become part of the solution (not the pollution) and contribute to the well-being of all (not only a select few).
If you're wondering just how, then this event is for you.
Event highlights
Keynote Speaker: Megan Thudium presents an inspiring talk on the current state of the creative industry and pathways to positive transformation for our field.
Interactive Discussion Groups: Participate in open, safe spaces to tackle your questions about the movement and how you can get involved. There are no silly questions!
Digital Networking: Connect with like-minded creative professionals committed to meaningful change.
Why this matters
Your creative talents as a marketer and communicator are needed to drive lasting and positive change in the world.
We live in precarious times, witnessing climate change, natural disasters, political instability, and overwhelming negativity. Research shows that 83% of people want to take action on climate change in their jobs, but many lack clear pathways to action.
If you feel that internal tug to be part of the solution, this digital event is your first step. Join your local community of creative and communication friends who share your drive and commitment to making a difference.
Why attend
Come as you are!
All creatives and communicators are welcome—marketers, writers, designers, strategists, social media specialists, and anyone using communication skills professionally.
Take action by attending our event. The journey begins with active dialogue and meaningful discussion with your creative colleagues on how our industry can change for good.
The details
Where? Digitally online and in our Substack community.
When? Tuesday, 17 June, 2025 at 18:00 Berlin Time.
How? Subscribe to Can marketing be a force for good in the world? Substack community — and it will be live-streamed into the chat. https://meganthudium.substack.com/
Who is Megan?
Megan Thudium is a creative, environmentalist, community grower, and human being. ˎˊ˗ As a marketing leader, her mission is to reshape marketing to be people and planet first, committed to SDG 12 “Responsible Consumption & Production”.
She advocates for the marketing as a force for good movement on socials and supports marketers to step into the ecomarketer role with enthusiasm and confidence. She also co-leads People, Planet, and Pint sustainability meetups and has previously led Creatives For Climate meetups in Berlin.