Off the Hill: The Role Communicators and Creatives Play in a Clean Future
2024 is officially the hottest year on record. The fossil fuel industry is doubling down with lobbying, legal threats, and greenwashing, all while upping production of the very thing they promise to “decrease” – fossil fuel production – right in front of our eyes. This narrative doesn’t happen on its own.
Whether the political winds shift in the coming election or not, we know one thing: the role of creativity in shaping public opinion and driving action will be critical.
Join us in exploring how communicators and creatives are bridging the gap between policy and action by engaging consumers and businesses alike in sustainable practices.
In this industry, we have the unique ability to influence public perception and behavior, but how are we using it for good?
Drinks are on us. RSVP today to save your spot.
Speaker line-up
Amy Hartzler, founder, Do Good Better - Amy Hartzler is a strategist, storyteller, and conspirator for progress on a range of issues — from disability rights and nuclear disarmament, to racial and economic justice. She works with others to connect dots across movements and to activate individuals in service of complex systems change. Prior to founding Do Good Better, Amy led the DC office of Free Range Studios and was instrumental to the branding methodology outlined in the groundbreaking book, Winning the Story Wars.
Alfonso Cuesta, Creative Director, Salta With Us (Salta) - Entrepreneur and creative director with over 20 years of experience using the power of creativity to build brands and tell their stories. Ten years ago, he co-founded Salta With Us—an idea-first creative studio with soul and purpose. Salta works mostly with nonprofits in the environmental movement, housing, workforce development, education, and local governments. Their motto, "Good Work for Good People," expresses their commitment to providing global agency-level creative work to impact driven organizations.
Alexander Bryden, Vice President, Browning Environmental Communications
Alexander is a communications strategist supporting organizations working to build a better world. He leads the Washington, D.C. office of Browning, a full-service communications agency dedicated to accelerating environmental sustainability and the energy transition. Prior to Browning, he worked at agencies, nonprofits, and on political campaigns advancing issues ranging from criminal justice reform to child poverty.
Hosted by:
THIS JANUARY is an independent, integrated creative agency built for next year. We were founded on a simple conviction, firmly held: an independent, senior team makes better work. At our agency, the creative partners that founded the company work on projects — not pitches. Learn more about us at: https://www.thisjanuary.com/
Clean Creatives is an award-winning campaign group calling for an advertising and PR industry-wide movement where creatives and companies pledge to refuse future work with fossil fuel corporations. To date, over 1,200 agencies and 2,300 individuals worldwide have signed the Clean Creatives pledge, including Allison, with over 1,000 employees across more than 50 markets; GALE, with a global workforce of over 750; and Top 150 UK-ranked Hope&Glory. Learn more about us at www.cleancreatives.org.
DC Clean Creatives team hosts include Fernanda Secco, Anat Scham, Abayomi Ogundipe, and Cedric Craig