Buying triggers and full-funnel marketing with Katelyn Bourgoin

​Join me and Katelyn Bourgoin, CEO @CustomerCamp talking about identifying & leveraging buying triggers in your marketing campaigns and capturing the demand.

​We'll cover:

• ​How to run effective customer research for B2B tech companies to understand how your customers are buying

• ​How to identify buying triggers and adapt your marketing to capture the demand of customers that are not aware of your product

• ​How to align your marketing with the buyer journey

• ​Full-funnel marketing case studies

​See you,

​Andrei Zinkevich