🎟 The Science Behind Pricing: Designing for Value

​Can behavioral science help us know whether the price is right? 🤑 Behavioral Scientist Isabel Macdonald of Irrational Labs is here to show us. Drawing on her extensive experience and research in behavioral economics, she will lead an eye-opening talk on how to approach pricing in a way that you AND your users will love 😻

​On Friday, August 18 at 8 am PT, Isabel joins us to explore the fascinating applications of behavioral science in pricing. From large-scale experiments to cutting-edge tech product development, Isabel's expertise has been instrumental in shaping the landscape of social good and helping businesses thrive.

​In this member exclusive, you will:

​✅ Unravel the perception of price and value: How do our minds perceive prices, and how can we align them with the true value of products and services?

​✅ Learn the 5 core concepts of behavioral science in pricing: Explore the fundamental principles that underpin behavioral scientists' approach to pricing, backed by real-world research and applications.

​✅ Explore the art of mapping price to value: Learn how to design pricing strategies that resonate with users, taking into account economic and psychological forces.

​...& more!

​Isabel’s background in behavioral economics and public policy—combined with her extensive work with financial institutions, NGOs, and government agencies—will make for a rich and enlightening discussion.

​This event has something for everyone—whether you’re a business owner, PM, marketer, or simply curious about the ever-evolving field of behavioral science. Don't miss the opportunity to gain actionable insights and unlock the potential of behavioral science in pricing 🗝️

​🗓️ So mark your calendars for Friday, August 18, and join us at 8 am PT for ‘The Science Behind Pricing: Designing for Value’ with Isabel Macdonald. See you there!