The State of Giving in 2025: What Canadian Nonprofits Need to Know
The Giving Report 2025: Dive Into Trends Changing Individual Gifts, Online Fundraising, and Canadian Charities
Uncertainty, transformation, and ongoing crisis is changing the charitable landscape. The percentage of Canadians giving to charities is on the decline, online giving has narrowed in on local giving, and the types of causes Canadians are supporting is shifting.
In this one-hour session, join Allen Davidov, Senior Vice President & Practice Leader at Environics Analytics and Julie Fiorini, General Manager, Donor Services and Brand at CanadaHelps to dive into findings from the 2025 edition of The Giving Report prior to the release to the public.
This session will highlight:
Shifting giving trends highlighting a declining donor rate, effects of the 2024 Canada Post strike, greater support for Indigenous charities, and more.
Silver linings among giving trends such as monthly giving, securities, and GivingTuesday.
Tangible ways your charity can tackle challenges to help your organization and mission thrive.
The session will be moderated by Daniel Francavilla, Founder of The Good Growth Company.
About the Speakers
Allen Davidov, MBA, CM, is the Senior Vice President and Practice Leader of the not-for-profit, energy, and tourism sectors at Environics Analytics. With over twenty years of experience in marketing, analytics, and fundraising, he has worked with organizations of all sizes to unlock the value of information in decision-making and business strategy. Before joining EA, Allen led marketing and a variety of fundraising programs at several organizations, including Sinai Health Foundation, Habitat for Humanity GTA, Canadian Breast Cancer Foundation Ontario Region, St. John’s Rehab Hospital Foundation at Sunnybrook Health Sciences Centre and North York General Hospital Foundation. Allen is also an active member of the Canadian Marketing Association Not-For-Profit Council, a TTRA board member, and a member of Seneca College’s Marketing Advisory Council. He holds a Master of Business Administration degree from the University of Liverpool, a Bachelor of Commerce degree from Ryerson University (now Toronto Metropolitan University), a Creative Advertising diploma from Centennial College, and a Chartered Marketer certificate from the Canadian Marketing Association.
Julie Fiorini is the General Manager of Donor Services and Brand Marketing at CanadaHelps. Julie brings a diverse background in marketing, communications and fundraising to support Canadians on their philanthropic journey and drive much-needed donations to charities that are working everyday to make our world better. Her years of experience working with the non-profit FoodShare qualify her to speak on the challenges and systemic barriers that keep Canadians from accessing food. Julie’s hard work to improve charities’ digital transformations also makes her a qualified speaker on the digital limitations charities’ face and the need to modernize.
About the Series
This online event is part of a complimentary series of talks and Q&A sessions hosted by The Good Growth Company in partnership with the Centre for Social Innovation. Each session features an expert from the community sharing 10 things social purpose organizations need to know about a given topic. The series is designed for leaders and within nonprofits, charities and social ventures.
About the Host
The Good Growth Company is an up-skilling company for non-profit organizations and purpose-driven businesses seeking to invest in their people to help scale their mission. Boost your social impact and level up your team with targeted workshops and more. Get started here.
A Membership with More
Watch the recording from this session and all past sessions through our Training Library. Created for individuals working in social good, The Good Growth Company's individual membership level is the perfect way to catch up on all past sessions from our 10 Things series, including expert tips and recorded audience questions. Find out more or signup for instant access for only $9 here: https://thegoodgrowth.company/membership