FoodHack Berlin: From Message to Movement - Communication Strategies for a Sustainable Future
Join our meetup for entrepreneurs, professionals, investors and food enthusiasts to network and hear from food industry speakers. This time, we will be getting stuck into the wonderful world of marketing strategy, brand and communications, and asking our panellists questions like:
Should start-ups react to "what's trendy" (e.g. "UPFs are bad", gut health, CO2 emissions) or stick with one key message throughout their lifetime?
How you can align your marketing claims with your company mission (without losing consumers' interest along the way)?
How important are product certifications for consumers?
Reality check: How many eco- and socially-conscious challenger brands does the world really need?
What communication lines are investors sick of reading in pitch decks; what are the communication strategies for capturing investor interest?
What is the status quo with greenwashing right now?
What are the most effective mediums & methods of communication: packaging, social media, videos, trade marketing, PR...? And how can you ensure a uniform omnichannel experience?
Whether you're just starting your food business, looking to connect with startups to invest in or want to network with other like-minded professionals - this event is for you.
The event is free but registration is necessary.
Guest Speakers :
Victoria Reinsch, Director Marketing at Formo Bio GmbH
Ann-Cathrin Schulz, Associate at FoodLabs
Jacqueline Hofmann, Senior Influencer Marketing Managerin at nu3
Selina Sinning, Manager Behavioural Change at WWF Germany
Q&A: you will have the opportunity to ask questions to your local speakers.
Pitch:
Are you launching a new product? Are you looking for your next R&D expert or your next CEO? Are you looking for a job or an internship? Join our 30-second pitch session and share your business update with the audience (open to anyone).
Networking with Food & Drinks
Date: Weds, 4th December 2024
Hour: Doors open 18:00, start 18:30
Language: English
Venue: Formo Bio GmbH, Stralauer Allee 10-11, 10245 Berlin
Your hosts: Sarah Decoine, Arianna Spaggiari
About the Organizer:
FoodHack is a community-driven platform that inspires, highlights and connects food entrepreneurs and innovators. With meetups across the globe, a weekly food industry newsletter, a membership program and an annual summit.
Must RESERVE in advance and please do let us know for cancellation
Event Photo Disclaimer: By signing up for this event, you consent to the use of photographs in our marketing material. If you prefer not to appear, please email coline@hackcapital.co to opt out. Your participation implies agreement.