Decoding Consumer Insights to Generate 10x Product Ideas
There are two crucial parts to successfully achieving product-market fit:
Generating disruptive or 10x product ideas: This involves identifying the ideas you are meant to build for the next 10–15 years. This step can be non-intuitive, confusing and, slow.
Executing these ideas with excellence: The goal here is to execute the best with what you have, survive and thrive until you hit product-market fit.
In this online workshop, Ankur Saxena (Former Head of Growth & Technology, Blinkit) will dive into the first part - mastering consumer insight systems, particularly Jobs-to-be-Done (JTBD) that can fuel your intuition to discover 10x consumer product ideas.
Here’s the agenda of the workshop:
The Power of Consumer Insights: We’ll dive deep into key learning moments from Ankur's 8-year journey of building Blinkit (formerly Grofers) and how they discovered the power of consumer insights.
JTBD and Other Systems for Discovering Consumer Insights: We'll explore the art of conducting consumer interviews to synthesize a job-to-be-done (JTBD) and apply other systems to discover impactful consumer insights. A live consumer interview will be conducted to illustrate the process and nuances.
10x Ideas: We’ll discuss the mental models & frameworks for coming up with 10x ideas. And how to apply them for generating 10x consumer product ideas for the insights gathered in the previous steps.
Next steps on applying all of these insights in your journey from -1 to 0 as an early founder
Questions and Answers towards the end
Please note: We have limited spots open to the public for this workshop. All Before Day Zero events are exclusively for members.
If you're looking to build a startup in the next 3-6 months and keen to join the community for such sessions, please join the waitlist at beforedayzero.in.
About Ankur:
Ankur is a seasoned business, product, and technology leader turned innovation coach, has accumulated valuable experience over 14 years, working at early-stage startups like Zomato and Blinkit. Despite his success in helping achieve unicorn status for Blinkit, Ankur remains a humble lifelong learner, constantly seeking knowledge from esteemed innovation educators like Clayton Christensen, Tony Ulwick, and Otto Scharmer. His learnings have led to successful initiatives, such as Blinkit's 10-minute instant delivery service. After Zomato acquired Blinkit, Ankur established IN47, an innovation coaching service. With a deep belief in startups as economic growth drivers, he aspires to assist Indian entrepreneurs in building thriving businesses that can collectively add $1 trillion to India's GDP by 2047, all while remaining open to learning and growth himself.