Transforming Marketing and Personalization with Self-Learning AI

​Join us for a conversation with Victor Kostyuk, founder of OfferFit, where he’ll discuss applying self-learning AI and reinforcement learning to personalization in marketing. Victor’s journey from data science consulting at BCG to founding OfferFit gives him a unique perspective on the practical and technical challenges involved in using machine learning to solve real-world business problems.

​Victor will also share insights from his experiences in navigating the transition from consultant to founder, including lessons learned in building and deploying AI systems in industrial settings.

​Topics We’ll Explore:

• ​Transitioning from Data Scientist to Founder
  Victor will share how his experience as a data science consultant at BCG helped him prepare for founding OfferFit. He’ll talk about the skills that translated well from consulting and those that needed to be developed in a startup environment.

• ​Using AI and Reinforcement Learning in Marketing
  A practical discussion on how reinforcement learning is used in marketing to build personalized systems. Victor will discuss the technical and organizational challenges he faced applying these methods at scale.

• ​Balancing Art and Science in AI and Marketing
  AI and marketing both require a blend of creativity and data-driven decision-making. We’ll discuss how AI can integrate both quantitative and qualitative approaches to achieve more effective personalization.

• ​What Data Leaders Need to Know About Reinforcement Learning
  As reinforcement learning becomes more prominent, we’ll explore what data leaders should understand about its capabilities, limitations, and potential applications across industries.

​Who Should Attend:

​Data Science Directors | Principal Data Scientists | Marketing Tech Leads | AI Decision Makers | Tech Executives

​What to Expect:

• ​A practical discussion on self-learning AI and reinforcement learning applied to personalization in marketing.

• ​Real-world examples of building and scaling AI systems in industry.

• ​Insights into balancing art and science in AI and marketing.

• ​An interactive Q&A session to engage directly with Victor.

​Attendance:

​The event will operate under Chatham House Rules to foster open discussion. Attendance is by application only, and no recording is allowed. Approved participants will receive a confirmation with event details and access information.

​Your Hosts:

​Duncan Gilchrist
Duncan is an entrepreneur and data scientist passionate about making data and AI work for businesses and for the world. He was previously Director of Data Science for Uber Eats Marketplace and VP Data Science and Engineering at Gopuff.

​Hugo Bowne-Anderson
Hugo is a data science and AI consultant who loves community building. He led Developer Relations at Outerbounds and Coiled, hosts the industry podcast Vanishing Gradients, and developed over 30 courses on the DataCamp platform that have reached more than 3 million learners worldwide.

​Featured Speaker:

​Victor Kostyuk
Victor is the founder of OfferFit, where he focuses on building self-learning AI systems for marketing personalization. His background as a data science consultant at BCG provided him with deep experience in using machine learning to address business challenges. At OfferFit, he is applying these principles to drive better, more personalized customer engagement.