How PepsiCo's Creators League transforms trends into brand activations

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About Event

Every successful creative campaign is powered by insight. On May 7th Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, will join NewsWhip’s CEO Paul Quigley to discuss using content analytics and social listening to support the creative process.

Join us to explore:

Using social listening technology and human insight to predict cultural trends
How PepsiCo’s in-house creative team works with brand and marketing teams
Lessons and processes that help the Creators League take the best path forward