BAH: Branding & Digital Marketing: The Art of Storytelling
Uncover the best practices for creating and elevating your brand in this Brand Building and Marketing Workshop led by entrepreneurship@UBC's Entrepreneur in Residence, Head of Venture Growth Strategy, Michelle Sklar. This workshop is designed to equip founders with practical skills and techniques needed to develop compelling stories that resonate with their target audience.
About the Black Advisory Hub (BAH)
The goal of the BAH program is to deliver national services over four years to support 8,500 entrepreneurs and 750 Black-led businesses, while creating 175 new businesses and an estimated 1,000 jobs. The Casa Foundation identified the University of British Columbia as an academic anchor, and entrepreneurship@UBC specifically as a partner, to help them connect with, and find ways to support BIPOC entrepreneurs at UBC and the broader regional ecosystem here on the West Coast. We also want to increase black representation at entrepreneurship@ubc in the various start-up and founder programs.
About Casa Foundation
Casa Foundation for International Development is a Canadian not-for-profit founded in 2011 to advance women, youths, and emerging leaders through economic, entrepreneurship, and business development initiatives. Casa Foundation offers support to vertical sectors in, education, health, and infrastructure. Its social impact programs and initiatives are executed through the trifold approach of Partnership, Sponsorship, and Mentorship. https://casafoundation.ca/
About entrepreneurship@UBC
As one of the top 40 research universities in the world with 85,000 students, faculty and staff, nearly $750 million in annual research funding, and 260 spin-off companies, the University of British Columbia has long been a catalyst for innovation. UBC is committed to generating knowledge that creates a lasting impact on society in British Columbia and around the world. Overseen by the office of the Vice President, Research and Innovation, Innovation UBC is a cornerstone for translating innovation to impact. Through various pathways including Sponsored Research, Technology Transfer and entrepreneurship@UBC, bold thinking is given a place to develop into innovations that change the world.
entrepreneurship@UBC (e@UBC) provides venture building resources such as, business model validation, market validation, intensive mentoring, venture incubation space, and funding to optimize, inspire, and empower a growing number of high-achieving startups based on innovations born out of UBC. Since inception entrepreneurship@UBC (Vancouver campus), has supported 742 ventures who have raised more than $1.75 billion in funding, generated more than $740 million in revenues and hired 1,900 employees, all of which stimulates the economic and social landscape of BC while building anchor companies that have global impact.
Visit our website entrepreneurship.ubc.ca to learn more