Don’t let your startup fail, create a solid value proposition

​About the event:

​42% of all startups fail because there is no market need. How come that so many founders end up building something that no one needs?

​We have invited Remy Ferber from Ericsson ONE to talk about the fundamentals of the value proposition and its importance to be able succeed as a startup. During the session she will therefore go into what a value proposition is, how you can work with it and why it makes such a difference to the product that you are building.

​The presentation will be followed by an interactive part where you will collaborate in a rapid-fire exercise to put theory into action.

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​About the speaker:

​Remy Ferber, Acting Head of Ericsson ONE Sweden Hub. With a background in brand strategy and product marketing, Remy helps technologists and entrepreneurs communicate their innovation, understand their audience, and develop their offering—from product to promotion, startup to scale up. 

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​Agenda (CEST)

​18.00 - Antler presentation

​18.10 - Presentation by Remy Ferber

​18:40 - Rapid-fire exercise

​18.55 - Q&A

​19:10 - The end!

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​About Antler

​Antler is a global early-stage venture capital firm that enables and invests in the world's most exceptional people to build the defining technology companies of tomorrow - by building complementary co-founder teams, supporting the teams with deep business model validation and providing a global platform for scaling.