AI, Search, and the New Rules of Visibility
"Hey ChatGPT, why is my search traffic dropping?"
The way we search is changing fast. As AI interfaces like ChatGPT, Perplexity and Gemini reshape how users find and engage with information, SEO is evolving into something new.
What was once a period of experimentation has already matured into a new strategic paradigm where content, architecture and product design must adapt to emerging AI-driven interfaces.
This virtual fireside chat will unpack how generative AI is rewriting the rules of discoverability, and what it means for your product, content, and growth strategy.
Designed for product, growth, and engineering teams, this session blends technical insight with practical takeaways from global industry leaders.
About the speakers
Malte Ubl is the CTO of Vercel. Previously, Malte was a Principal Engineer responsible for Google Search Rendering and Engineering Director for Google Search. He is the creator of AMP and co-architect of Core Web Vitals, a founder of JSConf EU, and a MACH Alliance board member.
Jeremy Cabral is co-founder and Chief Operating Officer of global fintech, Finder. From his hometown of Sydney, Jeremy has been instrumental in making Finder Australia's most visited comparison platform and pioneered its launch strategy for new markets all around the world. Today, Finder helps over 2 million people each month make smarter financial decisions across Australia, the United States, the United Kingdom, and Canada.
Jackie Vullinghs is a General Partner at Airtree, a venture capital firm with a mission to back the most ambitious and unrelenting Australian and Kiwi founders, building the iconic technology companies of tomorrow.
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