​​Marketing is all about storytelling, and stories are all about emotions.

​💻 Important note: bring your laptops! 💻

​Emotions sell, not logic, which is why it’s essential that brands evoke emotion. Applying behavioural science to your marketing activations can be your secret weapon. 

​In this interactive workshop, we’ll explore iconic brands and social experiments to showcase how successful branding relies on psychology. You’ll leave with a strong understanding of how to think about creating or optimising your brand book starting from your visual identity to the tone of voice your customer-facing teams should use. Branding is in it for the long game, so it’s essential to invest in it consistently. 

​This workshop is mainly aimed at those who don’t have a strong brand identity established, however, everyone will leave inspired with new ideas on how to apply behavioural science to your marketing activations. 

​Emi Agg is a seasoned Global Growth Marketer with expertise from startups to large enterprises in cities like San Francisco, Paris, London, and Budapest. With deep roots in B2B, ABM, and B2C strategies, she's contributed to brands like LinkedIn, Nokia, and Orange. Now, she heads up her consultancy, Do it right marketing. Emi actively mentors professionals, aids startups with growth marketing, and champions women in business.