Learn Green Marketing for Print & Digital
Join us for an insightful live session with The Green Marketing Academy, a leading platform for sustainable marketing education. This event will provide an overview of the academy’s mission, vision, and offerings, followed by an interactive Q&A session.
About The Green Marketing Academy: The academy is dedicated to changing the way businesses market themselves through their sustainability efforts. They focus on providing manageable, actionable steps that support business growth and influence other businesses to do the same.
Their Impact: The academy has helped numerous businesses adopt sustainable marketing practices. Participants have praised the academy for its accessible content, comprehensive coverage of topics, and the impactful changes it has enabled in their marketing strategies.
Here are some of the key topics covered in the course, an in-depth discussion will take place during this event.
What is Green Marketing? An introduction to the concept and its importance in today’s business landscape.
Green Marketing by Business Type (Product, Service, Storefront): Tailored strategies for different types of businesses.
Core Values + Sustainable Branding Strategies: How to align your brand with sustainability values.
Ethical and Accessible Marketing Strategies: Approaches to marketing that are both ethical and inclusive.
Printing and Packaging for the Planet: Environmentally friendly alternatives for printing and packaging.
Designing and Building Greener Websites: Tips for creating websites that are energy-efficient.
Sustainable Copy & Messaging: How to communicate your sustainability efforts effectively.
The Role of AI in Green Marketing: Exploring how artificial intelligence can support green marketing efforts.
Protecting Your Energy: Strategies for maintaining your well-being while pursuing your sustainability goals.
Intersectionality in Marketing: Understanding the interconnected nature of social categorizations.
Transparency and Commitment to Your Goals: The importance of being open about your sustainability goals and committed to achieving them.
Creating Your Strategy and Action Plan: A step-by-step guide to developing a sustainable marketing strategy.
We look forward to seeing you at the event and diving into the world of sustainable marketing together!
Michelle Mayther is a Fractional CMO and the Founder of The Green Marketing Academy. With over 12 years of experience in marketing leadership and strategy, she works closely with impact-focused brands to help them scale their profit without compromising their focus on the environment and/or social justice. Michelle’s mission is to share her knowledge and experience on what we can do differently to grow a profitable business, lessen our impact and keep our own energy sustainable as professionals, marketing teams and business owners.
This event is in partnership with: