Sales Channel Strategies with Michelle Huie (ShopDot)

​This workshop will be an overview of key sales channels for product brands - D2C, Wholesale, and Amazon.

​Michelle will walk through key considerations and strategies when starting with Wholesale and Amazon, the strengths and risks of each sales channel, and how to balance between the different channels.

​Michelle Huie is the founder of VIM & VIGR and ShopDot

​Michelle founded VIM & VIGR compression legwear in 2013 after discovering a personal need for stylish and comfortable compression socks. In 2018, VIM & VIGR was named one of the fastest growing private companies by INC and was recently featured in Google’s Economic Impact Report. Michelle has successfully bootstrapped the business to multi-millions in revenue and is on track to increase her 2023 revenue by over 50% while maintaining a 20%+ net profit margin. 

​Michelle recently launched ShopDot, a venture-backed technology company that provides brick-and-mortar retailers access to a virtual stockroom of their favorite brands – enabling retailers to sell products beyond what they physically have in stock. Through ShopDot, brands and retailers can partner together to enhance and complete the in-store shopping experience by making it easy to deliver the right product at the right moment. Michelle discusses ShopDot in more detail on the Fundid podcast which can be listened to here. 

​Michelle earned a B.A from the University of Chicago in Economics and an MBA from the Kellogg Northwestern School of Management. She has been featured on Forbes, Entrepreneur, INC, Thrive Global and CNN.