Creatives for Climate Milan Creative Meet-up
To all Milan Creatives 💫
You are INVITED to join our FIRST creative meet-up in Milan, in person hosted within the international event ‘INTERDEPENDENCE: Exploring Opposites’ a widespread event organised by the Polimi Design System that will take place during Milan Design Week 2025.
The event's theme will focus on the individual and collective dimensions of sustainability communications.
We'll host a round table and engage in discussions with local voices within industry and institutions to understand the concept of what 'Selling sustainability' means, and how we can find the right balance between two apparent polarities:
promoting long-term, collective 'planetary' well-being and highlighting the immediate, concrete, and
personal benefits for 'consumers' (or better yet, people).
Does focusing exclusively on one side risks relegating sustainable initiatives to a niche or diluting their broader impact.
So…👇
The goal, then, is to integrate both perspectives, creating a narrative that appeals to personal motivations while fostering a collective commitment to sustainability.
How do we achieve this?
Come along and join in on the discussion with industry voices including:
🌐 Francesco Zurlo, Dean of the School of Design, Politecnico di Milano
🌐 Anna Luciano, Behavioural Science Lead at Doxa
🌐 Ilaria Giuliani, Chief Resilience Officer, City of Milan
🌐 Matteo Brambilla, co-founder at From
🌐 Chiara Barozzi, Communication Responsible, B-Lab Italia
🌐 Elisa Flamini, Head of Sustainability, Green Media Lab
🌐 Gianpaolo Fabbro, account director DDB Italy (member of Creative for Climate)
🌐 Mattia Battagion, Head of Sustainability of Will & Chora Media
🌐 Laura Corà, director of Veganok
Be a part of this unique opportunity to connect with like-minded individuals, organisations, and groups passionate about making a difference through creativity and climate action. 🤝
📝 Agenda:
5:30pm - Arrival and Check-in
6:00pm - Welcome and introduction of Creatives for Climate Collective
6:15pm - Roundtable: ‘Individual vs. Collective Voices for Impact’
7:00pm - Audience Q&A and Debate
7:40pm - Final Remarks
8:00pm - Networking & Aperitivo
It is free and open to all creatives, including storytellers, designers, filmmakers, artists, musicians, advertising professionals, and sustainability leaders.
Here's what you can expect at the event:
Networking and Community Building: Connect with like-minded creatives passionate about climate action.
Innovative Conversations: Engage in discussions on how we can use creativity as a catalyst for good.
Community Vision: Share and discover what you want from our community.
Whether you are already active in climate action or looking to get started, you’re welcome!
We look forward to seeing you there and sparking innovative conversations that drive climate solutions.
Event Details:
🗓️ April 7th
🕚 6:00 PM event starts
📍 Location: Fabbrica del Vapore, Via Giulio Cesare Procaccini, 4, 20154 Milano MI
This event is part of the PENCE project that has received funding from the Citizens, Equality, Rights and Values Programme under grant agreement No. 101147563.