How Behavioral Design is Changing Product Development | With Julie O'Brien of U.S. Bank

​Want to succeed in your work as a PM? You need to know how to influence human behavior.

Julie O'Brien has the key to this: behavioral design. By marrying behavioral economists' insights into human behavior drivers with design thinking's focus on empathy and innovation, behavioral design provides the tools product people need to meaningfully impact behavior.

In this event, Julie will explore 3 ways that behavioral design expands on design thinking—and offer evidence-based methods for product teams to understand causality during the design process—and change user behavior for the better.

​Who is Julie O'Brien?

As Head of Behavioral Science at U.S. Bank, Julie bridges the worlds of academia and design. She understands the fundamental mechanics of how humans operate - and uses that to solve hard problems in products that have a real-world impact.

Don't miss this chance to learn about behavioral design from an expert on the psychology of products!