

How to Craft Your 0 to 10 GTM Strategy
Going to market as a startup is never easy — but crafting a clear and effective go-to-market (GTM) strategy can make all the difference in whether your startup takes off or stalls.
In this exclusive Angel Club Master Class, Anshul Shah (Head of Accounting & CFO Partnerships at Brex) will walk us through how early-stage startups should think about going from 0 to 1 when it comes to GTM. With over 6 years of experience helping startups scale from first revenue to real traction, Anshul brings firsthand insight into what actually works — and what doesn’t — when building GTM motions at the earliest stages.
Expect actionable advice on:
Defining and validating your ICP (ideal customer profile)
Building your first repeatable acquisition motion
Partnering with finance and ops early to scale smart
Common GTM mistakes to avoid as a founder
This is a must-attend for any early-stage founder still figuring out how to win their first 10, 100, or 1,000 customers.