M&A Case Study: Sourcing 116 Buyers for a Digital Marketing Agency
Thinking about selling your agency—or buying your next one?
Join us for a live session where we unpack how our competitive process generated 116 qualified buyers—and what one buyer did to win against the competition.
In this 45-minute session, we’ll cover:
• How we marketed an agency doing $972K in revenue and $388K EBITDA
• The buyer profile that ended up winning the deal
• What drove valuation—and what nearly killed the deal
• Deal structure, due diligence, and lessons learned along the way
Who This Is For:
🧠 Agency Owners thinking about an exit—whether it’s this year or three years from now. Get clear on what your firm might be worth and what you can do to increase value.
📈 Buyers looking to grow through acquisition—get a behind-the-scenes look at how deals are sourced, negotiated, and structured in today’s market.
We’ll Also Share:
✅ What buyers are really looking for in marketing firms
✅ Current market comps and multiple ranges
✅ The “hidden killers” of agency deals—and how to avoid them
✅ Thoughts on AI and how it may affect valuation multiples
Hosted by:
Morgan Tate
Founder of Breakwater M&A
Breakwater is founded by Morgan Tate an entrepreneur and self-admitted business nerd.
This passion for business has resulted in closing $100m+ worth of deals in the past 5 years.
Our biggest joy is helping entrepreneurs create value and enter new chapters of their lives.
We looking forward to working with you.