This is the third of four webinars Startup Canada will host, as part of the Startup Global 2023 program. These webinars will walk you through the tools and resources you need to get your business export ready. Each webinar will provide you with the opportunity to connect with industry leaders and organizations and build foundational relationships for entering new markets!
As more startups explore international opportunities, market segmentation helps entrepreneurs send the right message, every time, by efficiently targeting specific groups of consumers. This webinar will equip you with the tools to implement an effective market segmentation strategy for your export goals.
Thursday, June 8, 2023
1 - 2 PM EST | 2 - 3 PM AST (please verify your time zone)
Fabien Lichota: Trade Commissioner, TCS
Uchechi Udeoka: ,International Growth Consultant, GCS, Google
WHO IS THIS WEBINAR FOR?
Early-stage entrepreneurs who want to better understand the market segmentation and how it can help them scale their business abroad.
The Startup Global program is powered by Startup Canada, co-presented by UPS, Export Development Canada, Desjardins and the Trade Commissioner Service, and in partnership with eBay, Scotiabank, Google, North Forge and GS1 Canada.Overal Description