The rise of science-backed brands - how to create research-backed product claims - with Colleen O'Neill of Saie Beauty & Susanne Mitschke of Citruslabs
Join Colleen O'Neill of Saie Beauty and Susanne Mitschke of Citruslabs for an informational discussion on implementing clinical trials into a brand's identity. Learn why Saie decided to go the extra mile and is looking for clinical results while launching their line of clean beauty products, and why the team believes that brands can increase their chance of success through implementing research-backed product claims into their marketing. Get an understanding of how clinical trials work and what to pay attention to in the process.
Saie's brand story and why they are building their brand around research
Clinical trials vs. consumer perception studies
When to conduct a clinical trial (timing)
How to design a clinical trial
What makes a great clinical trial
Managing a clinical trial
Creating claims that are research-backed
Join Colleen & Susanne for a 40-minute workshop on Thursday, July 14th, 2022 at 11:30 AM PST (2:30 PM EST).
About Colleen O'Neill
Colleen is the Director of Product Development at Saie and a beauty-industry veteran. She worked previously in product development at Goop, Beautycounter, Revlon, Clarins, and Sephora, and knows the ins and outs of research & development, formular testing and commercialization for different cosmetic products. Clinical research has always been front and center for Colleen and she's a big believer in evidence-based marketing.
About Susanne Mitschke
Susanne is the co-founder & CEO of Citruslabs - a digital CRO (contract research organization). Citruslabs helps brands to successfully conduct and manage their clinical trials from start to finish. Since 2015, Citruslabs helped many brands of all sizes to create research-backed product claims. Amongst others, Citruslabs is the clinical trial provider for HUM Nutrition, Your Super, NakedPoppy and Disco.
Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30u30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate. MindMate helps its users to reduce the risk of developing cognitive decline, such as Alzheimer's and Dementia. The app has won multiple awards and is often titled "the ultimate Alzheimer's app".