​About the event

​So you got some amazing results for your product after engaging in a clinical trial with Citruslabs. Now how do you take that scientific data and share it with your target market?

​Join Josh Carn-Saferstein and Susanne Mitschke for a fireside chat! This interactive webinar will explore how beauty, wellness, and biotech brands can effectively communicate the results of their clinical research to their lay audience.

​The webinar will cover best practices for presenting complex scientific information in an accessible and engaging way, as well as strategies for leveraging storytelling and other tactics to bring clinical research to life for a general audience. Attendees will learn how to effectively communicate the value and impact of clinical research to their customers and stakeholders and will leave with practical tips and strategies for doing so.

​​​Here is what we will discuss:

• ​What to do with your clinical trial results when the study is over

• ​How does a brand craft a game plan or strategy for creating and releasing content?

• ​Should I hire a full-time employee or an outside partner for photos and videos?

• ​What KPIs are important to track when thinking about content?

• ​What role do photos and videos play in telling a brand story?

• ​What platforms should brands create content for in 2023?

• ​Why is it important to have consistency across brand channels and social media platforms?

• ​What are ways to go about hiring outside partners for creative content?

• ​What can I expect from different types of content creators, studios, and agencies?

• ​How does a brand use content to evolve its identity?

​​​​​Join Josh & Susanne for a 40-minute workshop on Thursday, February 16th at 10:00 AM PST (1:00 PM EST). 

​​​​​​About the Speakers

​Josh Carn-Saferstein, CEO + Co-founder of Birdhill

​Before Birdhill, Josh worked for an e-commerce sneaker brand called PATOS. He spent a lot of time working with content creators but it was tough to find a long-term fit that understood the brand’s needs; freelancers were spotty in their process and bigger agencies weren’t specialized.

​So he started Birdhill: a content studio that puts brands first. They encourage collaboration with their clients, but they lead the show of strategizing, planning, and executing the assets brands need.

​They create photos and videos that make everyday products look irresistible. They work with brands on a monthly basis to build content for their website, digital ads, and social media accounts.

​Susanne Mitschke, CEO, Co-founder of Citruslabs

​Susanne is passionate about supporting brands to achieve scientifically valid health claims and was named Forbes 30 under 30 in 2018 and 2020. Before Citruslabs, Susanne created the #1 health app for baby boomers called MindMate which has won multiple awards and is often titled "the ultimate Alzheimer's app".

​Citruslabs is the fastest-growing CRO (contract research organization) for brands. Citruslabs' mission is to provide brands with affordable clinical studies to create research-backed product claims that drive business growth. Brands like HUM Nutrition, Supergut, Saie Beauty, Common Heir, and Your Super are trusting Citruslabs with their clinical studies.

​FAQs

​Is this webinar for me?

​This webinar is for people like you who work behind the scenes for cosmetics, skincare, supplements, biotech, superfoods, and related companies. You should attend if your role is any of the following:

• ​CEO or other C-suite executive

• ​Marketing professional

• ​Investor in a beauty or wellness company

​Decisions about enrolling a brand's products in a clinical trial are typically made by representatives of the brand, such as executives or managers. These representatives may be responsible for evaluating the benefits and return on investment of enrolling the brand's products in a clinical trial, as well as the resources and budget required to do so. They may also consider the regulatory requirements and ethical considerations involved in conducting clinical research. If you’re interested in giving your brand a competitive edge in the highly competitive wellness and beauty market, attending this webinar is right for you.

​What can I expect from attending this webinar?

​This webinar is hosted by Susanne Mitschke, CEO, and co-founder of Citruslabs. She will interview and discuss with Josh Carn-Saferstein how to best share your clinical trial results through the lens of a professional content creation agency. Attendees can interact with each other and the presenters. Susanne and Josh will present with slides for about 30 minutes and include 10 minutes at the end for live viewer questions. After wrapping up, you'll receive an email with a recording of the webinar, any relevant links or resources that were discussed during the event, and a preview of next month's topic.