Achieving Longevity and Consistent Growth Through Partnerships + Customer Experience with Heather Kaminetsky, President of Mytheresa
Want to know exactly how Heather Kaminetsky, President of Mytheresa, North America, grew their gross merchandise value (GMV) by over 40%?
Among luxury e-commerce brands, which have experienced unprecedented changes and declining sales over the last year, Germany-based Mytheresa has stood out as an anomaly —with its U.S. operations contributing significantly to their success.
Heather Kaminetsky sits down with Female Founder Collective CEO Alison Wyatt to shed light on the factors behind the growth in U.S. sales, which saw a robust 17% increase year-over-year in the latest quarter reported by the company. During this discussion, Heather will dive deep into Mytheresa's strategies for attracting high-spending American consumers, noting a striking 48% rise in this segment from September to December.
From creating a customer-centric shopping experience to prioritizing profitability, utilizing performance marketing and direct response marketing, and forming strategic partnerships, this event covers exacty how to grow as a fashion and accessories brand in today's market.
MORE ABOUT HEATHER
Heather Kaminetsky joined Mytheresa in 2021 as President, North America to strategically lead the expansion of the Mytheresa business and brand in the United States and Canada.
Heather’s initial focus was around setting up a fully dedicated customer-facing US team to help execute on the expansion which is a top priority market for Mytheresa. She is overseeing and leading all the brand’s customer-facing activities in the North American market, including Personal Shopping, Communications, and Affiliate Marketing. She is credited with the extraordinary GMV growth of 40.8% in the US for Q4 FY23.
Throughout her career, Heather has worked across Fashion and Digital brands and brings a wealth of consumer-centered experience to this new role for Mytheresa. She has held executive positions in multiple companies which include NET-A-PORTER, where she was Vice President Global Marketing, Borderfree, where she served as SVP Business Management, Barneys New York as Vice President of Marketing and M.Gemi, where she most recently held the role of Chief Executive Officer.