From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
In B2B products, you have to ultimately map your bets to revenue. But how do you actually show that connection?
At the highest level, a B2B business can be broken down into 3 KPIs:
growth: revenue generation
retention: revenue preservation
margins: revenue sustainability
And product strategy should be oriented around moving the levers which ultimately ladder up to top-level business KPIs.
In this live workshop, I will introduce a framework for connecting product work to revenue and do a live Q&A for PM / GTM leaders trying to figure out their north star metrics.
Check out a free preview: https://www.youtube.com/watch?v=uPKJSvnbicc
Ibrahim Bashir has been building and shipping software for over 20 years. He was mostly recently an executive at Amplitude, where he served as the VP of product. Before that, he scaled new products at Box, service infrastructure at Twitter, and the Kindle business at Amazon. Ibrahim also writes about the discipline of product management and craft of cross-functional leadership; you can consume his latest musings via his Substack newsletter Run the Business.