Measuring (and Making the Case for) Real-World Experiences with Jim Babb, CEO, Part and Sum
In a world of endless noise and ever-evolving consumer expectations, traditional metrics fail to paint the full picture when it comes to measuring the value of IRL experiences. But effective measurement can cut through the noise, setting brands and organizations up for success, before, during, and after major events.
In this talk, Jim Babb, CEO of Part and Sum, joined by Michael Fullman, Chief Creative Officer of VTProDesign, will break down key highlights from the recently published Return on Experience report, and discuss how to plan, scale, and measure experiences that are emotionally resonant, culturally relevant, and reflected by business growth. We’ll show how to map Return on Experience value across five dimensions (Brand, Engagement, Sales, PR/Storytelling, Organizational Insight) and three time horizons (Before, During, After) and some case studies where this has been done really well.
If you want a preview of the report ahead of the discussion, you can download it here.
About our Speaker
Jim Babb is the founder and CEO of Part and Sum, a strategic growth partner designed to maximize brand, product, and marketing investments. He is also a member of the leadership team at Residence, an interdisciplinary network that bridges the gap between clients and creators.
Jim is an experienced leader and entrepreneur, who has brought new and innovative products to market, scaled them, and helped enterprises uncover opportunities of their own. He specializes in design and systems thinking, uncover insights, helping organizations think bigger, more clearly and ambitiously. He’s a lover of systems in all shapes and forms, from economics, to game design, to fermentation. He’s had the opportunity to serve organizations of all sizes from startups to non-profits, to Fortune 500 enterprises, including: Target, Google, BuzzFeed, Nike, the United Nations, and The Nature Conservancy. He has also deeply explored his passion for game design, selling hundreds of thousands of his games as well as teaching Game Design at Hunter College in NYC.
About Futurespaces
Futurespaces delves into contemporary experience design, with a specific focus on how innovations in design and technology can meaningfully enhance human connection.
Founded and led by Josh Goldblum (Bluecadet) Futurespaces offers live webinars and in-person tours that provide valuable insights into the creative process of creating contemporary experiences.