Tracking & Measurement: How to Future Proof Your Strategy

​By the end of 2024, marketing analytics need to move away from third-party tools. Without making these changes, brands will lose a significant amount of accuracy for both user analytics & conversion tracking. We’ll explore the development of these internal tools, and prepare your team to scale & change data requirements.

​In this webinar, JDM will cover:

• ​The significant shifts that have reshaped the measurement landscape, focusing on tracking and regulatory updates. Understanding these changes is crucial for staying compliant and competitive.

• ​The existing measurement frameworks that are becoming obsolete or need significant adjustments. We’ll identify these common setups and discuss why and how they should be updated to meet new standards.

• ​Best practices for data integrity in 2024 and beyond. We’ll share actionable next steps to ensure data management processes remain robust, compliant, and effective in the face of future changes.