Tracking & Measurement: How to Future Proof Your Strategy
By the end of 2024, marketing analytics need to move away from third-party tools. Without making these changes, brands will lose a significant amount of accuracy for both user analytics & conversion tracking. We’ll explore the development of these internal tools, and prepare your team to scale & change data requirements.
In this webinar, JDM will cover:
The significant shifts that have reshaped the measurement landscape, focusing on tracking and regulatory updates. Understanding these changes is crucial for staying compliant and competitive.
The existing measurement frameworks that are becoming obsolete or need significant adjustments. We’ll identify these common setups and discuss why and how they should be updated to meet new standards.
Best practices for data integrity in 2024 and beyond. We’ll share actionable next steps to ensure data management processes remain robust, compliant, and effective in the face of future changes.