FrUn L&L: Now Is The Time For Direct Mail – Again with Phil Goodhart

​Unlock the power of direct mail! In today’s digital overload, direct mail stands out with high visibility, credibility, and lasting impact. This session will show you how to use it to grab attention, build trust, and drive real engagement. Learn how to target the right audience, craft compelling messages, and integrate digital tools like QR codes. We’ll cover key strategies, maximizing ROI, and when to bring in expert help. Whether you're marketing on your own behalf or for a client, direct mail can make a difference. Don’t miss this chance to discover an underutilized tool that delivers real results!

About Phil

Phil Goodhart, a seasoned marketer with nearly 40 years of experience, has witnessed the full evolution of the industry—from offline to online and everything in between. Throughout these changes, he remains focused on the timeless fundamentals: reaching the right person with the right message at the right time. In today’s saturated digital advertising landscape, Phil firmly believes it's time to renew our focus on the power of direct mail.