James Doman-Pipe and Alicia Carney are going to walk us through their experience with a failed major product launch (arguably a company pivot) and how they were able to right the ship over the next 6 months.
We learn more through our failures than our successes so I'm sure this one is going to be full of great insights - register to get reminders and make sure you don't miss it!
About the speakers
James is a senior product marketing manager at the Global HR company Remote. He also runs the BuildingMomentum which is a free newsletter that helps startup founders and marketers accelerate SaaS growth through product marketing.
Alicia Carney is the Head of Product Marketing at Lune who helps companies create climate positive customer experiences. Alicia runs the Finding Customer Focus newsletter which shares tips, tricks, hard lessons, and free frameworks to show you how to put the customer at the center of everything.
The dynamic duo
Together they run WTF is Go-to-market, a five-week course for B2B startup marketers to get the skills, confidence, and tools to build a customer-focused go-to-market strategy.