Just Evil Enough Book Launch (Toronto)

​Just Evil Enough: Think Like a Supervillain and Win

​How do startups go from unknown to unstoppable? By innovating their go-to-market strategy in bold, unconventional ways.

​Join us on Monday, January 27th, 6 PM at OneEleven, 325 Front Street West, Toronto, for the launch of Just Evil Enough, the highly anticipated new book by bestselling author Alistair Croll.

​Discover subversive strategies that help startups uncover hidden opportunities, rethink traditional marketing, and gain unfair advantages. Hear Alistair share stories and insights from his book, including how Farmville gained 72M users and why New York cab drivers doubled their tips overnight.

​About the Author:
Alistair is the bestselling author of Lean Analytics, an essential guide for entrepreneurs that has sold over 100,000 copies in China alone. He has founded and chaired defining conferences on cloud computing (Cloud Connect), data science and AI (Strata), and digital government (FWD50). A globally recognized speaker, Alistair has lectured at Harvard and Stanford, where he brings his expertise at the intersection of technology and society.

​Tickets: Free

​Don’t miss this evening of bold ideas and strategies that aren’t evil—they’re just evil enough.