A Guide to Acquiring US Clients Through Cold Outreach
Attention B2B SAAS/Services Founders & Growth Managers!
Join us for a session on “A Guide to Acquiring US Clients Through Cold Outreach” with Yash Agrawal, founder of Curious About Sales. Yash comes with 10 years of experience running Lead Gen efforts for brands within India as well the US.
As an early employee, he helped scale BIS Research (bootstrapped) from 0-$7 figure in annual revenue within 3 years.
Since then, he has worked with 50+ companies such as Hexagon Manufacturing, Quizizz, Veryfi, UrSpayce, Norwind Growth and others, generating multi-million $ pipelines.
Key Takeaways:
1. Quality vs Quantity: When to choose what?
2. The Data Dilemma: How to find leads with intent and ensure data is valid?
3. Crafting Irresistible Messages: The art of writing concise, value-driven emails that speak directly to client pain points and drive responses
4. Metrics That Matter: Open rate? Reply rate? Click-through rate?
5. Building Trust from the First Touch: How to position your brand as credible and reliable in a cold email, making US clients more likely to engage
6. When NOT to use cold outreach